Founded by Shujan Bertrand, àplat is a soft goods company that designs products that are simple and easy to carry. Bertrand created the company in honor of her family lifestyle in France, including the rituals of sharing food, drinks, and gifts. Designed and made in San Francisco, each product is made from organic sustainable materials, including hand-picked raw denim surplus from high-end denim companies. The àplat collection includes a range of bags designed with specific purposes, highlighted in their French names—a wine tote, bread bag, and flower carrier, to name a few.