Founded by Rachel Lacy, drikolor is a New Zealand-based company that has created a new color technology for paint. By separating color from the paint, the brand has changed the way people and businesses buy and use paint color, eliminating the limitations of the traditional paint shop tinting wheel. The brand produces a range of colors, some of which are simply not possible to make through traditional liquid tinting. Every product is made in Aukland, New Zealand, and features pigments that are harvested from all over the world. After experiencing tremendous early success in New Zealand, the brand has expanded internationally.