Howkapow is a colourful online shop featuring unique work from new and independent designers. Opened in December 2010 by young husband-and-wife team, Rog and Cat How, it supports and promotes emerging designers with a stand-out, smile-inducing style. 


The Howkapow shop showcases only the most innovative and interesting work from breakthrough talent. Perfect for those who covet unusual and eclectic gifts and design products, there are new pieces in store every season from a regularly changing collection of jewellery, accessories, homewares, furniture and illustration. 

Both Cat (an ex-journalist and Central Saint Martins graduate) and her husband Rog (a BBC radio producer) found great satisfaction slogging it out together at artist markets in Melbourne and London. They often found wonderful people with exceptional talent who lacked either marketing knowledge or commercial support and so Howkapow was born.

The shop reflects their belief that investing in bright, new designers with original ideas is how innovation truly flourishes.


The Howkapow label embodies the store's unique approach to stand-out design. Chunky breastplates combine raucous colours with strong symmetrical shapes and bold geometric patterns. Browse and buy from the current Howkapow collection here.


Howkapow will soon offer emerging designers a unique package of both promotional advice and commercial support. To work with us or find out more about what we're planning, just visit our Agency page.