Soma Water began at founder Mike Del Ponte’s home, when he went to serve water from a plastic filtered pitcher, only to realize that it was not attractive enough to set on the table. After attempting to pour the water in a wine decanter—and spilling—Mike decided it was time to design a water filtering system that was also beautiful. The San-Francisco startup enlisted Markus Diebel and Joe Tan to design the world’s first 100 percent compostable filter to fit the glass pitcher. The pitcher is Soma Water’s first product release, and the company maintains its mission of beautiful sustainability for future products.