Yield was started in 2012 by Andrew Deming and Rachel Gant. The two met at the California College of the Arts (CCA) in San Francisco. Living amidst the beauty and chaos that is San Francisco, they were inspired by the ability of the city’s inhabitants to shift between serious work and play, and so began Yield. Yield creates minimal, high-quality bags and home goods designed to inspire that encourage a vibrant lifestyle–one that celebrates hard work and playful abandon. With intent to facilitate the better parts of life, Yield values quality over quantity. Each piece ties progressive design with thoughtful craft and ethical production. Yield is now based in the coastal town of Saint Augustine, FL, the oldest European settlement in the U.S.