written by:
September 16, 2013
Out of 144 prospective applicants, 10 have been selected as finalists to move onto the next round for the Cradle to Cradle Product Innovation Challenge sponsored by the Schmidt Family Foundation and the Dutch Postcode Lottery. Winners will be announced on November 15, 2013 and will share a cash prize of $250,000.
Straw Panels by Ecococon

Straw Panels by Ecococon.

1 / 10
Mushroom Insulation by Ecovative.

Mushroom Insulation by Ecovative.

2 / 10
Softbatts Sheep’s Wool Insulation by Bellwether Materials

Softbatts Sheep’s Wool Insulation by Bellwether Materials.

3 / 10
Domus Mineral Paints by ROMA

Domus Mineral Paints by ROMA.

4 / 10
StormWall panels by StormWall Industries

StormWall panels by StormWall Industries.

5 / 10

GR Green Roofing and Siding by GR GreenBuilding Products.

6 / 10
Biobrick by bioMASON

Biobrick by bioMASON.

7 / 10
HaploBlocks by HaploBuilt

HaploBlocks by HaploBuilt.

8 / 10
Universal Construction Panels by ECOR

Universal Construction Panels by ECOR.

9 / 10
Reinforced Wood Wool Cement Board by Dutch Design Initiative

Reinforced Wood Wool Cement Board by Dutch Design Initiative.

10 / 10
Straw Panels by Ecococon

Straw Panels by Ecococon.

Launced in November 2012, the Product Innovation Challenge seeks to inspire innovators to recreate and reimagine the way products are designed, manufactured, and consumed. The goal of the contest is to identify and reward highly creative and innovative product concepts for healthy, sustainable, and affordable housing. 

This year's challenge was to create a building product that is safe, healthy, affordable, effective, and designed to be returned safely to nature or industry after use. 

“We are delighted at the response to the challenge and the quality of the submissions,” said Bridgett Luther, president of the Institute. “These innovations embody shared values of practical sustainability and entrepreneurship.” 

To win the Challenge, products must emulate the criteria of the Cradle to Cradle Certified Product Standard: material health, material reutilization, renewable energy & carbon management, water stewardship, and social fairness. Winning products must also be accessible for the affordable housing market, where health impacts from conventional building materials are rising at an alarming rate. Taylor Royle of Make it Right explains the significance of the Innovation Challenge for the future of affordable, green homes, “At Make It Right, we are trying to revolutionize the affordable home industry. We believe that well designed, sustainable, Cradle to Cradle-inspired homes can be built for the same price as conventional homes. If this is true, we have no excuse to build any other way. We are constantly looking for new products that would make our homes more sustainable, more affordable or, ideally, both.”

Finalists include:

Ecovative – Mushroom Insulation

Bellwether Materials – Softbatts Sheep’s Wool Insulation

ROMA – Domus Mineral Paints

StormWall Industries – StormWall panels

GR GreenBuilding Products – GR Green Roofing and Siding

bioMASON – Biobrick

Ecococon  – Straw Panels

HaploBuilt – HaploBlocks

ECOR – Universal Construction Panels

Dutch Design Initiative – Reinforced Wood Wool Cement Board

Jury members who will determine the final three winners include executives from Google, US Green Building Council, Make It Right, First Community Housing, and the Honest Company. 

Be sure to check back on November 15, 2013 to view the three final winners! 

Join the Discussion

Loading comments...

Latest Articles

45 dva 2270 persp1 cmyk 0
The prospect of retirement doesn’t just signal the end of a career; it offers the chance to recalibrate and re-prioritize in life.
July 25, 2016
18
You don’t have to choose between sustainable energy and curb appeal.
July 19, 2016
jakemagnus queensland 1
Each week, we tap into Dwell's Instagram community to bring you the most captivating design and architecture shots of the week.
July 06, 2016
content delzresidence 013 1
Each week, we tap into Dwell's Instagram community to bring you the most captivating design and architecture shots of the week.
June 29, 2016
abc malacari marwick stair 01 0
A simple set of stairs is a remodel’s backbone.
June 28, 2016
Design Award of Excellence winner Mellon Square.
Docomomo US announces the winners of this year's Modernism in America Awards. Each project showcases exemplary modern restoration techniques, practices, and ideas.
June 27, 2016
monogram dwell sf 039 1
After last year’s collaboration, we were excited to team up with Monogram again for the 2016 Monogram Modern Home Tour.
June 27, 2016
switch over chicago smart renovation penthouse deck smar green ball lamps quinze milan lounge furniture garapa hardwood
A strategic rewire enhances a spec house’s gut renovation.
June 26, 2016
young guns 2016 emerging talent coralie gourguechon treviso italy cphotos by coralie gourguechon co produced by isdat planche anatomique de haut parleur1
Coralie Gourguechon's paper objects will make you see technology in a whole new way.
June 26, 2016
green machine smart home aspen colorado facade yard bocci deck patio savant
Smart technology helps a house in Aspen, Colorado, stay on its sustainable course.
June 25, 2016
Compact Aglol 11 television plastic brionvega.
The aesthetic appeal of personal electronics has long fueled consumer interest. A new industrial design book celebrates devices that broke the mold.
June 25, 2016
modern backyard deck ipe wood
An angled deck transforms a backyard in Menlo Park, California, into a welcoming gathering spot.
June 24, 2016
dscf5485 1
Today, we kicked off this year’s annual Dwell on Design at the LA Convention Center, which will continue through Sunday, June 26th. Though we’ve been hosting this extensive event for years, this time around is particularly special.
June 24, 2016
under the radar renovation napa
Two designers restore a low-slung midcentury gem in Napa, California, by an unsung Bay Area modernist.
June 24, 2016
Exterior of Huneeus/Sugar Bowl Home.
San Francisco–based designer Maca Huneeus created her family’s weekend retreat near Lake Tahoe with a relaxed, sophisticated sensibility.
June 24, 2016
light and shadow bathroom walnut storage units corian counter vola faucet
A Toronto couple remodel their home with a special emphasis on a spacious kitchen and a material-rich bathroom.
June 24, 2016
Affordable home in Kansas City living room
In Kansas City, an architecture studio designs an adaptable house for a musician on a budget.
June 23, 2016
modern lycabettus penthouse apartment oak vertical slats office
By straightening angles, installing windows, and adding vertical accents, architect Aaron Ritenour brought light and order to an irregularly shaped apartment in the heart of Athens, Greece.
June 23, 2016
kitchen confidential tiles custom cabinetry oak veneer timber house
A modest kitchen addition to a couple’s cottage outside of Brisbane proves that one 376-square-foot room can revive an entire home.
June 23, 2016
feldman architecture 0
Each week, we tap into Dwell's Instagram community to bring you the most captivating design and architecture shots of the week.
June 22, 2016
Blackened timber Dutch home
A modern dwelling replaces a fallen farmhouse.
June 22, 2016
hillcrest house interior kitchen 3
Seeking an escape from bustling city life, a Manhattan couple embarks on a renovation in the verdant Hudson Valley.
June 22, 2016
angular
Atelier Moderno renovated an old industrial building to create a luminous, modern home.
June 21, 2016
San Francisco floating home exterior
Anchored in a small San Francisco canal, this floating home takes its cues from a classic city habitat.
June 21, 2016
modern renovation addition solar powered scotland facade steel balcony
From the bones of a neglected farmstead in rural Scotland emerges a low-impact, solar-powered home that’s all about working with what was already there.
June 21, 2016
up in the air small space new zealand facade corrugated metal cladding
An architect with a taste for unconventional living spaces creates a small house at lofty heights with a starring view.
June 21, 2016
young guns 2016 emerging talent marjan van aubel london cwai ming ng current window
Marjan Van Aubel makes technology a little more natural.
June 21, 2016
urban pastoral brooklyn family home facade steel cypress double
Building on the site of a former one-car garage, an architect creates his family’s home in an evolving neighborhood of Brooklyn.
June 20, 2016
Modern Brooklyn backyard studio with plexiglass skylight, green roof, and cedar cladding facade
In a Brooklyn backyard, an off-duty architect builds a structure that tests his attention to the little things.
June 20, 2016
the outer limits paris prefab home living area vertigo lamp constance guisset gijs bakker strip tablemetal panels
In the suburbs of Paris, an architect with an eco-friendly practice doesn’t let tradition stand in the way of innovation.
June 20, 2016