Established & Sons—The Wrong Woods furniture series is a collaboration between designer Sebastian Wrong and artist Richard Woods for Established & Sons. Wrong creates the object, designing furniture pieces with unadorned surfaces. He sends them into production where Woods applies his signature prints of simplified wood grain in Technicolor. Livia Lauber, a young designer on the Established & Sons team, helps
to streamline the production process. The plywood line, now composed of a night table, chest of drawers, bookcase, and storage unit, met the public at the 2007 Milan Furniture Fair, and again at Moss last fall in New York. On the eve of the line’s mass production, Dwell visited the factory, which is on the southern outskirts of London, England.