illustrated by:
February 22, 2013
Originally published in The Interiors Issue
as
British Invasion
Modern-rug purveyor and witty Brit Christopher Farr chats with Dwell about 25 years in the business and doles out advice for every type of carpet buyer.

Riccardo Vecchio

New York-based illustrator Riccardo Vecchio can practically be found in any recent issue of Dwell. His fine, but highly-detailed portraits are never hard to distinguish. Here, he brilliantly captures witty Brit Christopher Farr's heady gaze.

Courtesy of 
Riccardo Vecchio
1 / 4

Farr was drawn to David Week's patterns––based on the recognizable shapes of Week’s lighting––for their “strong graphic element and color schemes, seen here in the Ralph Pucci showroom in New York City

2 / 4
black and white rug by Sir Terry Frost for Christopher Farr.

This spare and square limited edition rug by Sir Terry Frost for Christopher Farr is also new for 2013.

3 / 4

"Rei" is new for 2013.

4 / 4
chris farr headshot f6 2 0

Riccardo Vecchio

New York-based illustrator Riccardo Vecchio can practically be found in any recent issue of Dwell. His fine, but highly-detailed portraits are never hard to distinguish. Here, he brilliantly captures witty Brit Christopher Farr's heady gaze.

How did you get started?
I started making rugs in 1987. Back then, “new rug” was kind of a dirty phrase; everyone wanted antique.

dw0313 modw 05

"Rei" is new for 2013.


What kinds of rugs do Los Angeles customers want as opposed to those shopping your London showroom?
The main difference is color, which relates to light. The sharp clarity of light typical of Southern California means less saturation is needed for the color to pop. In London, you need richer, warmer tones to blend with the diffused light.

What advice would you give to a first-time rug buyer?
There’s never been a market like there is now in terms of breadth of quality and price point. You can get incredible carpets for relatively reasonable prices. I love that West Elm is selling Berber rugs from Morocco and that its buyers are going right to the source.

How about some advice for someone looking to buy an heirloom-quality piece?
I would look at companies that have been around and who have a track record of working on high-end, custom projects. Look for longevity and designers who are sincere and not just grabbing onto trends.
black and white rug by Sir Terry Frost for Christopher Farr.

This spare and square limited edition rug by Sir Terry Frost for Christopher Farr is also new for 2013.


What are some immutable tenets of good rug design?
Little has changed in 2,000 years or more. You could argue that the art of dyeing fibers once used in Persia could never be improved upon in terms of intensity and color saturation. The Persians also had incredible skill in hand-knotting and dyeing techniques, which can be equaled, at best, today.

From where do you source your yarn and weavers?
Turkey is my main love. I’ve been going to the villages in western Turkey since the 1980s. India is number two, and we do a little bit of specialist work in Nepal.
dw0313 modw 07

Farr was drawn to David Week's patterns––based on the recognizable shapes of Week’s lighting––for their “strong graphic element and color schemes, seen here in the Ralph Pucci showroom in New York City


Any recent collaborations?
David Weeks and I have both worked with Ralph Pucci, but I didn’t realize until recently that David’s background is in painting. So his aesthetic translates well into rugs. And we have a Louise Bourgeois Berber rug going to market in 2013 with a collision of words around its edge.

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