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Design Within Reach’s New San Francisco Digs
December 20, 2013
We visited Design Within Reach’s newest studio in San Francisco. See the sneak peek photos from our tour!
DWR’s new 20,000-square-foot store at the heart of the Design District in San Francisco’s Portrero Hill neighborhood is one of their largest locations to date. The 30 full-room vignettes throughout the store allow shoppers to visualize and interact with the furniture. Full product lines are mixed in with the vignettes as well, to help people find one specific item. Photo by Sharon Risedorph Photography, San Francisco.
The dining test lab (shown) features 70 of their bestselling and most iconic chairs alongside tables that can be used to test-drive the seats in situ. Photo by Sharon Risedorph Photography, San Francisco.
One of our favorite areas was the design library swatch wall with removable color swatches displaying the full range of customizable options and the light cloud filled with pendant fixtures. Photo by Sharon Risedorph Photography, San Francisco.
DWR’s new 20,000-square-foot store at the heart of the Design District in San Francisco’s Portrero Hill neighborhood is one of their largest locations to date. The 30 full-room vignettes throughout the store allow shoppers to visualize and interact with the furniture. Full product lines are mixed in with the vignettes as well, to help people find one specific item. Photo by Sharon Risedorph Photography, San Francisco.
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