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Boerum House and Home in Brooklyn, New York

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on August 8, 2014
Boerum House and Home in Brooklyn, New York

How have customers’ expectations of retail experiences shifted in the last few years? What do they come to expect from brick-and-mortar establishments? Has e-commerce impacted what you’re trying to accomplish with Boerum House and Home?

The world is a very different place than it was 15 years ago before the era of everything available to everyone always via the internet. The reasons to go to a store versus a website are simple: to have an experience, to get information from a knowledgeable sales person, to touch the product in person and to discover something you didn’t expect. The Boerum House and Home is a retail destination that offers a smart collection of items not found under one roof anywhere else in the world.

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