The flooring zone. "Retail should be a trusted partner and the ultimate consultant," says Yanosy. "And it extends throughout the entire business - employees should be treated well, too." He ticks off people, nature, excellence, belief in dreams, and community as the core values of TreeHouse. As for making that into a successful business model, Yanosy reflects and says, "There's always going to be a bit of tension between the needs of business and values. But we're running toward that, not away from it. We think it can be constructive."