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Erik Kessels at Design Indaba 2016

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on February 22, 2016
Erik Kessels at Design Indaba 2016

Erik Kessels, KesselsKramer

Through the Dutch creative agency he helped found, Erik Kessels has made a name for himself zig-zagging around norms and expectations in advertising. He once rebranded a budget Amsterdam inn as "the worst hotel in the world" to distinguish it from other prim hospitality ads, a risky campaign that led to the business's international expansion. Kessels told Design Indaba he plumbs misdirection and pretzel logic to make his most memorable work. 

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