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Benjamin Hubert at Design Indaba

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on February 22, 2016
Benjamin Hubert at Design Indaba

Benjamin Hubert, Layer

British industrial designer Benjamin Hubert walked the audience through the time and energy it takes to design an original object, then unveiled a data-driven plan to drastically cut waste. Arguing that we have more than enough chairs, tables, and sofas already, he suggested that designers put some of their resources toward more socially conscious work. Layer, for instance, recently redesigned charity donation cups for businesses in England, driving an 80 percent uptick in contributions. 

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