written by:
May 27, 2015
Dwell on Design exhibitor, Sub-Zero Group, Inc., celebrates its 70th anniversary this year, and will showcase its new line of Wolf Gourmet luxury kitchen tools and countertop appliances at the show.
The sleek, modern design of Sub-Zero and Wolf products work seamlessly with this all-white kitchen.

The sleek, modern design of Sub-Zero and Wolf products work seamlessly with this all-white kitchen.

Courtesy of 
Sub-Zero Group, Inc.
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Wolf Gourmet 4-slice and 2-slice toasters are crafted with advanced toasting technology, and accommodate English muffins, golden toasted crumpets, brioche, or crisp and chewy bagels, as well as traditional bread slices.

Wolf Gourmet 4-slice and 2-slice toasters are crafted with advanced toasting technology, and accommodate English muffins, golden toasted crumpets, brioche, or crisp and chewy bagels, as well as traditional bread slices.

Courtesy of 
Sub-Zero Group, Inc.
2 / 7
Wolf Gourmet blender offers pre-programmed settings with infinite speed control and quiet design.

Wolf Gourmet blender offers pre-programmed settings with infinite speed control and quiet design.

Courtesy of 
Sub-Zero Group, Inc.
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Wolf Gourmet countertop oven with convection has an integrated temperature probe for predictable baking, roasting, and broiling results.

Wolf Gourmet countertop oven with convection has an integrated temperature probe for predictable baking, roasting, and broiling results. 

Courtesy of 
Sub-Zero Group, Inc.
4 / 7
Westye Bakke and his son Bud Bakke show a mini refrigerator.

Westye F. Bakke founded Sub-Zero Freezer Company in 1945 in Madison, Wisconsin and later passed on the business to his son, Bud Bakke.

Courtesy of 
Sub-Zero Group, Inc.
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Midcentury advertisement for a built-in Sub-Zero integrated freezer and refrigerator.

A midcentury advertisement for a built-in Sub-Zero integrated freezer and refrigerator.

Courtesy of 
Sub-Zero Group, Inc.
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Wolf 48” Gas Range with four dual-stacked burners, gas convection oven, and infrared broiler.

Wolf 48" Gas Range with four dual-stacked burners, gas convection oven, and infrared broiler.

Courtesy of 
Sub-Zero Group, Inc.
7 / 7
The sleek, modern design of Sub-Zero and Wolf products work seamlessly with this all-white kitchen.

The sleek, modern design of Sub-Zero and Wolf products work seamlessly with this all-white kitchen.

Dwell on Design exhibitor, Sub-Zero Group, Inc., celebrates its 70th anniversary this year. Based in Madison, Wisconsin—where it was originally founded—the third-generation, family-owned company has specialized in the beauty and performance of refrigeration for seven decades, breaking new ground with the introduction of dual-compression refrigerators in 1955, integrated refrigerators with built-in drawer units in 1995, and the introduction of the Wolf Appliance Co. cooking line in 2000.

Sub-Zero's founder Westye F. Bakke built his first freestanding freezer prototype out of salvaged scrap metal in his basement in 1945, and from that moment on belived in the traditional value of quality over quantity. Westye would say, "Quality is going to be the cornerstone of this company," says president and CEO Jim Bakke (Westye's grandson).

“It’s a family business, and family is at the center of everything we do. That sets us apart in the appliance industry,” says Jim Bakke. “Since the beginning, we’ve been dedicated to making quality products, in the USA, in direct response to homeowners’ needs. We further extend that quality to our valued customers through the high level of service and support we offer them.  We’ve done this for 70 years, and we’ll continue to do so for the next 70 years.”

In addition to Sub-Zero's quality products, Bakke also credits the company's excellent customer service, contemporary aesthetics, and the growing relevance of kitchen design, as the reason the company has stood the test of time. "The purpose of the kitchen has seen so many transitions over the last 40-50 years," Bakke explains. "In the 1950s and 60s, the kitchen was more a utilitarian area where people only went to cook. Now, the space has increased dramatically and has become a multiuse area where friends and family gather. It's morphed over the years from being a service area to becoming the hub of the home."

In addition to maintaining an internal value system that's worked well for the company through the years, Sub-Zero Group introduced the Wolf cooking line in 2000, an acquisition of a company with 75 years of experience known for its ranges and cooktops. This, in addition to the latest launch, the Wolf Gourmet line, a luxury set of countertop appliances and kitchen tools, and their forthcoming line of dishwashers—COVE is set to launch in 2016—Sub-Zero Group, Inc. is expanding its reach to a larger group of dwellers.

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